IATA Public Relations Committee

Media: Please contact the individuals below for assistance with stories. For telephone contact numbers, please contact the IATA Public Relations Committee Chair.

WESTERN IDAHO

EASTERN/SOUTHERN IDAHO

NORTHERN IDAHO

Pam Arriola, ATC

IATA President

Hidden Springs, Idaho

Brent Faure, ATC

Head Athletic Trainer

Highland High School

Pocatello

Shannon Campbell, ATC

Head Athletic Trainer

Lewiston High School

Lewiston

Rusty Sullivan, ATC

Head Athletic Trainer

Skyview High School

Nampa

Greg Obray, ATC

Assistant Athletic Trainer

Idaho State University

Pocatello

Debby Carscallen, ATC

Head Athletic Trainer

Moscow High School

Moscow

Eric Taylor, ATC

Head Athletic Trainer

Centennial High School

Meridian

Bob Davies, ATC

Twin Falls

Becky Pickard, ATC

Head Athletic Trainer

Genessee High School

Genessee

Tony Fitzpatrick, ATC

Head Athletic Trainer

Timberline High School

Boise

Allyn Reynolds, ATC

Head Athletic Trainer

Twin Falls High School

Twin Falls

MARCH IS NATIONAL ATHLETIC TRAINERS MONTH

Order Promotional Items

Download Athletic Trainer e-card

Order NATA Brochures & Videos

PR Toolkit for Athletic Trainers (members only)

National PR Contest (members only)

2009 CAMPAIGN INFO COMING SOON!

RECENT PRESS RELEASES

PAST NATA PRESS RELEASES

03/21/2007	Play Safe and Clean: How to Prevent the Spread of Communicable and Infectious Diseases in Secondary School Sports
03/21/2007	National Athletic Trainers’ Association (NATA) Joins Inclusive Fitness Coalition
03/12/2007	“Don’t Let Gravity Be Your Downfall”: New guidelines help seniors stay solidly on their feet and free of injury
01/31/2007	Seven tips for high-school sport safety from the National Athletic Trainers’ Association (NATA)
12/15/2006	Winter sports and exercise equipment: 12 tips to get the right fit
12/06/2006	National Athletic Trainers’ Association (NATA) joins the National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS) Coalition
12/06/2006	Health professionals focus on improving health care quality, reducing medical errors
11/01/2006	National Athletic Trainers’ Association (NATA) recommends 10 steps to combat low back pain
10/19/2006	National Collegiate Alcohol Awarness Week focuses campus attention on alcohol abuse prevention
09/29/2006	Access to Physical Medicine and Rehabilitation Services Improvement Act of 2006 Introduced on Senate floor
08/29/2006	NATA supports goals of Active Aging Week to motivate older adults to participate in physical activities
08/09/2006	Tips to keep marching bands healthy and hydrated on the field
08/04/2006	Ensuring sports safety on and off the playing field
07/26/2006	How to recognize, prevent and treat exertional heat illnesses when the temperatures soar
07/11/2006	Avoiding catastrophic football injuries is subject of new online video and DVD
06/20/2006	NATA inducts certified athletic trainer Richard Ray into NATA Hall of Fame during 57th annual meeting in Atlanta
06/20/2006	NATA welcomes Brian Conway to its board of directors
06/20/2006	NATA presents timely health care research at 57th annual meeting and clinical symposia in Atlanta
06/14/2006	National Athletic Trainers’ Association (NATA) hosts “Sudden cardiac arrest in athletics” press conference Wednesday, June 14, at Annual Meeting in Atlanta
06/14/2006	Recommended guidelines on how to prepare for and manage sudden cardiac arrest (SCA) during high school and college athletic practices and competitions
06/09/2006	NATA Announces Science Partnership with President’s Council on Physical Fitness and Sports
05/15/2006	National Athletic Trainers’ Association (NATA) statement regarding therapy-incident to services and OIG report on “phyisical therapy billed by physicians”
05/04/2006	NATA Teams up with President’s Council on Physical Fitness and Sports to get America moving
04/18/2006	Michigan and Utah governors sign legislation offering licensure to certified athletic trainers
03/30/2006	Appropriate medical care for high school-age athletes can reduce number of serious injuries
03/29/2006	NATA offers tips to improve cheerleading safety and reduce injuries
03/16/2006	Gadgets and ergonomics – tips on how kids and adults alike can avoid ailments while using newest tech items
03/06/2006	Professional and Weekend Golfers Improve Their Game and Avoid Injury with ‘Par Without Pain’ Program
02/08/2006	New study finds ankle flexibility gains during an 18-day intensive stretching regimen are maintained with normal activity for three weeks
02/08/2006	National Athletic Trainers’ Association (NATA) Offers Tips On How to Play Safe, Whether You’re an Olympian or Weekend Figure Skater
02/08/2006	Whether You’re Dancing with the Stars or Your Valentine, the National Athletic Trainers’ Association (NATA) Recommends Certain Steps to Keep You Safely On Your Feet
12/20/2005	NATA and American Academy of Orthopaedic Surgeons team up on national 'boomeritis prevention' public service campaign
11/16/2005	The Centers for Medicare and Medicaid Services (CMS) Challenged at Capitol Hill Press Briefing for Promoting Compromised Quality of Patient Care
11/16/2005	National Athletic Trainers’ Association (NATA) attributes rise in certified athletic trainers’ salaries to their cost-effectiveness in workplace and athletic environments
10/28/2005	“Life Cycle of the Athlete” news conference – key findings
10/28/2005	AAOS and NATA host “Life Cycle of the Athlete” news conference
10/11/2005	Recognition, prevention & management of asthma in athletics
09/06/2005	NATA’s Becker-Doyle elected to ASAE Board of Directors
08/04/2005	NATA/American Football Coaches Association task force encourages rule change on spearing in collegiate football
08/02/2005	NATA, NCAA, to host summit on sudden cardiac deaths
07/26/2005	Court decides it lacks jurisdiction to consider NATA's lawsuit against Centers for Medicare and Medicaid Services
07/26/2005	Collegiate baseball athletes are less likely to initiate smokeless tobacco use with proven intervention program
07/14/2005	National Athletic Trainers’ Association (NATA) offers heat illness prevention tips for youth football players
07/13/2005	All-star athletic trainers at MLB All-Star Game among the finest in the game
07/05/2005	National Athletic Trainers’ Association (NATA) issues advance release of its first ever asthma in athletics position statement
07/05/2005	Recognition, prevention & management of asthma in athletics
07/05/2005	NATA welcomes Terry Noonan and Jim Thornton to its board of directors
07/05/2005	NATA inducts 5 ATCs into NATA Hall of Fame during 56th Annual Meeting in Indianapolis
05/27/2005	In Salute of National Senior Health & Fitness Day May 25 and the Senior Olympics in June, the National Athletic Trainers’ Association (NATA) Offers Exercise Tips for Seniors
04/06/2005	NATA partners with American Public Health Association in educating Americans to live stronger and longer
04/05/2005	New study finds collegiate female athletes do not exhibit more disordered-eating symptoms than their non-athletic peers
03/28/2005	Certified athletic trainer provides congressional testimony on steroid use in sports
03/24/2005	National Athletic Trainers' Association (NATA) issues official statement on steroids and performance enhancing substances
03/22/2005	NATA suggests healthy tips on how to stay sane during 'March Madness'
03/16/2005	National Athletic Trainers’ Association (NATA) issues official statement on community-acquired MRSA infections
03/09/2005	With surge of sports movies on the big screen, Hollywood’s newest heroes are the Certified Athletic Trainers (ATCs) who help keep actors and athletes injury-free
03/01/2005	National Athletic Trainers’ Association (NATA) and American Academy of Orthopaedic Surgeons (AAOS) Team Up on Youth Sport Injuries Public Service Campaign
02/15/2005	Emergency planning workshop for coaches, volunteers and parents working with youth to take place at National After School Association Conference
02/01/2005	New Study on Hamstring Stretching Finds Both Standing
01/31/2005	BOC Announces Two New Directors
01/26/2005	National Athletic Trainers’ Association (NATA) Suggests Healthy Party Tips for Super Bowl Sunday XXXIX
12/23/2004	National Athletic Trainers’ Association (NATA) Offers Tips On How to Shovel Safely Throughout the Winter Months
11/11/2004	New Medicare Policy Restricts Physical Medicine and Therapy Services for Patients
11/08/2004	NATA Supports Allied Health Professions Week
10/26/2004	National Athletic Trainers’ Association (NATA) Offers Tips on How to Rake Safely This Fall Season
10/20/2004	NATA Supports Correcting Collegiate Drinking Norms
10/12/2004	National Athletic Trainers’ Association Supports U.S. Bone and Joint Decade’s National Awareness Week
10/01/2004	How to Reduce Severity of Sport-Related Concussion and Improve Return-to-Play Decisions
10/01/2004	National Athletic Trainers’ Association (NATA) Issues Position Statement on Management of Sport-Related Concussion, in September Issue of Journal of Athletic Training
09/24/2004	National Athletic Trainers’ Association (NATA) Offers Guidelines On How To Prevent Lightning-Related Injuries
09/10/2004	MEDICARE CONSIDERS ADOPTING NEW POLICY THAT WOULD RESTRICT WHO PHYSICIANS CAN HIRE TO PROVIDE OUTPATIENT THERAPY SERVICES
09/08/2004	National Athletic Trainers' Association (NATA) Issues Position Statement on Serious Risks Associated with Head-Down Contact and Spearing in Tackle Football
09/08/2004	Steps to Take to Decrease Cervical Spine Fractures and Dislocations in High School and College Football Players
09/03/2004	ATCs help world's top women tennis players
09/02/2004	MIKE HUANG APPOINTED DEPUTY MINISTER OF NATIONAL COUNCIL ON PHYSICAL FITNESS AND SPORTS IN TAIWAN
08/17/2004	Olympics-bound WNBA star Tamika Catchings geared up for the gold with help from ATC
07/21/2004	ATC moderates session at pre-Olympic Congress symposium in Greece
07/21/2004	NATA selects Ken Knight as next chair of Education Council
06/23/2004	NATA welcomes R.T. Floyd, Jeff Stone and Matt Webber to its board of directors (6-18)
06/23/2004	NATA inducts eight ATCs into Hall of Fame during 55th annual meeting in Baltimore (6-17)
06/23/2004	Chuck Kimmel assumes presidency of NATA (6-15)
06/23/2004	How to reduce severity of sport-related concussion and improve return-to-play decisions
06/23/2004	NATA issues advance release of position statement on sport-related concussion
03/25/2004	United States Marine Corps Transforms New Recruits Into ‘Warrior Athletes’ In Safest Manner Possible, With Help From Certified Athletic Trainers (ATCs)
03/19/2004	CERTIFIED ATHLETIC TRAINERS (ATCs) GIVE NASCAR AND INDY RACING LEAGUE TEAMS COMPETITIVE EDGE
03/08/2004	Youth Coach Sport Safety Course
03/02/2004	NATA Recommends AEDs in Schools to Help Save Lives
02/18/2004	NAT Month Kicks Off March 1
02/12/2004	National Athletic Trainers' Association Responds to New Hydration Advice From Institute of Medicine's Report on Water and Electrolytes
01/23/2004	NATIONAL ATHLETIC TRAINERS’ ASSOCIATION HAS STRONG VOICE ON TIMELY ISSUE OF PERFORMANCE ENHANCING DRUGS
12/22/2003	Certified Athletic Trainers in the Department of Defense
11/05/2003	ATCs in Occupational Settings
11/05/2003	Growing number of ATCs find hospitals offer increased job & career opportunities, higher salaries and fewer work hours
09/19/2003	New Journal Editor Named
07/24/2003	How to Recognize, Prevent & Treat Exertional Heat Illnesses
07/24/2003	Representatives from 18 Health & Sports Medicine Groups Issue First-Ever Consensus Statement on Exertional Heat-Related Illnesses at NATA’s 54th Annual Meeting
06/19/2003	NATA To Bestow Its Highest Honor During Annual Meeting In St. Louis
06/16/2003	NC State's Rozanski Joins Board of Directors of National Athletic Trainers' Association
06/16/2003	University of Idaho's Steele Joins Board of Directors of National Athletic Trainers' Association
06/16/2003	Certified Athletic Trainer Featured In Newly Released Women's Mentoring Book
06/13/2003	Certified Athletic Trainer Keeps Riders On 2,960 Mile Race
06/13/2003	Sports Medicine, Business Practice Featured Topics For Thousands At National Athletic Trainers' Association Annual Meeting
06/12/2003	SOCCER STAR KRISTINE LILLY, PRO SPORTS LEAGUES HELP KIDS “DEFEAT THE HEAT™”
06/01/2003	WORLD CONGRESS 2003
05/02/2003	SI Columnist Receives Award
04/08/2003	NATA Joins Pay Initiative
04/04/2003	NATA Partners With American Public Health Association in Educating Americans on Obesity Epidemic
04/04/2003	National Public Health Week
03/28/2003	WHO’S TAKING CARE OF YOUR KIDS?
03/26/2003	Women Learn Osteoporosis Tips
03/12/2003	Solving The Head Case
03/05/2003	TOURNAMENT TIME MEANS SIGNIFICANT INJURY PREVENTION
01/22/2003	Heat Illness Consensus Sought by Medical Groups
01/14/2003	"Injury Assessment" is focus for March 2003 National Athletic Training Month
12/12/2002	Ten Resolutions for an Injury-Free Holiday Season and New Year
12/11/2002	ATCs Treat Industrial, Sports Injuries with Low-Level Laser Microlight
10/22/2002	Halloween Hauntings Can Become Reality When ATCs are Not in Sight
10/10/2002	American Academy of Orthopaedic Surgeons & NATA Promote Exercise for Lifetime Bone Health
10/08/2002	Volunteer Youth Sports Coaches to Receive Standardized Information Regarding Medical Care
08/27/2002	Emergency Plan is Key to Safety of Sports Participants
07/30/2002	National Heat Illness Release Bizwire
06/14/2002	NATA Unveils Key Points of Heat Illness
05/28/2002	Thousands of Athletic Trainers to Meet in Dallas
04/24/2002	NATA’S Safety Guidelines Endorsed by American Academy of Pediatrics
03/07/2002	ATC Saves Life of Co-Worker
03/01/2002	National Athletic Training Month' Equals Injury Prevention
02/15/2002	NATA Receives Gold Circle Award
12/13/2001	2002 National Athletic Training Month Theme Selected
12/04/2001	New Research Suggests Hormones Put Females at Higher Risk of ACL Injury

PUBLIC RELATIONS REPORT: Spring 2007

I. National Athletic Trainers Month

a. This Year’s Theme: “Quality Health Care and Wellness”

b. Promotional items available on NATA website

c. Annual Contest for best promotional efforts done by districts, states, students or individuals

d. Four Categories – Most Creative, Best Grassroots, Greatest Impact, Best State Association Effort, Best Student Effort

e. Winners receive $150 gift certificate for NATA merchandise, plaque and recognition at national conference in Anaheim

f. PR Toolkit available on NATA website

II. National PR News

a. NATA continues to make public relations one of its primary efforts at the national level – Public Relations outlined specifically in the NATA’s strategic plan

i. Hopefully the efforts done nationally to promote the profession will assist in other strategic plan goals including state licensure efforts, reimbursement and revenue issues, and job development

b. Several new promotional items are in the works – including new promotional videos

c. Nationally, NATA and athletic trainers have seen a lot of the spotlight recently

i. Some of the many articles are posted on the NWATA bulletin board.

ii. Other links available on NWATA website

d. NATA PR committee plans to ask BOD to support measure to allocate money for individual districts and/or states to hire their own PR consultant to assist in promotional efforts – especially with things like licensure efforts

e. Don’t forget Job Postings on the NATA website

III. District Level PR News

a. Searching to identify people in the district to utilize as PR resources

i. Need to find at least 5 people in each of the district’s media markets

ii. Requires minimal time requirement

iii. Also hoping to identify people working in minority AT settings

iv. Physician extender, Outpatient therapy, Secondary schools, College/University, Industrial

v. Once PR contact lists are established, I will begin email blasts to media markets when “sports injury news” arises and offer them information based on NATA Press Releases & Position Statements – give them names to contact in their area in effort to “localize” the story

vi. Remind everyone that athletic training is not always “sports”. Be sure to include other media reps as contacts.

vii. Sign Up sheets by door

b. Request everyone to email me with things going on in your areas – for NATA News, etc. Anything that can put ATs in positive light – pictures are encouraged

c. District PR Newsletter will be posted quarterly on NWATA website. You can check that out for things going on at the national level as well as some local tips for promoting the profession.

NWATA DISTRICT 10 PUBLIC RELATIONS UPDATE: Making the Media Work for You! (pdf file)